Dark Phoenix is about to lose almost half its theater presence. The latest X-Men film is doing poorly both critically and commercially. It had the worst opening of any X-Men movie, and the lowest Rotten Tomatoes score in the series.
Dark Phoenix's failure can be attributed to a number of factors. Certainly, the Disney/Fox deal did not help build anticipation for the movie. Knowing the characters would be reverting back to Marvel likely left many viewers with little desire to see the movie in theaters. There was also the delay in release. Dark Phoenix was originally scheduled for release in November last year, but was delayed to February, and then finally June. So, audiences going to watch it after something like Avengers: Endgame probably had certain expectations. According to director Simon Kinberg, the film was made to be more "intimate" than a standard superhero movie. If Dark Phoenix had released earlier, perhaps it could have done a little better. Of course, if there was good word of mouth, the film could be doing decently right now. But, early reviews were lukewarm, and now the film sits with a critic score of 23 percent on Rotten Tomatoes.
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